Seed Oil Free Certified

Reading labels for seed oils? You're not alone. 🔍

In NIQ's May 2026 shopper survey (n=2,007), 79% of shoppers surveyed expressed concerns about seed oils. Only 21% of shoppers stated "no concern."
The leading concerns: processing level (21%), health impact (20%), and long-term effects (19%).

Concern doesn't always change what goes in the cart, though. In NIQ's words: "Most consumers express concern about seed oils, yet less than half allow that concern to influence purchasing." Among those who check for seed oils, 9% of men and 9% of women say seed oils always influence their purchase decisions.
Wherever you land, we're here to make it simpler: look for the seal. Seed Oil Free Certified® products are third-party verified for seed oil avoidance. 🌱

Data from NielsenIQ NIQ Perspective (May 2026) by Chris Costagli and Maria Camila Garnica. Survey: NIQ BASES Quick Question Omnibus, May 2026, n=2,007.

Source: NIQ Perspective, May 2026.

Shoppers aren't leaving categories. They're buying more products without seed oils.

New data from NielsenIQ NIQ Perspective (May 2026), "Seed oils face rising scrutiny and market consequences," by Chris Costagli and Maria Camila Garnica:

📈 F&B dollar % change: products free from seed oils 4.2% vs. products that contain seed oils -0.8% (year ago: 4.3% vs. -0.6%). NIQ Retail Measurement Services, latest 52 w/e 05/16/2026.

🛒 Dollars per buyer: 2.1% for free from seed oils vs. -4.5% for contains seed oils. NIQ Expanded Omnishopper Panel, latest 52 w/e 04/18/2026.

🥨 Unit % change, stated seed oil-free claims vs. qualified contains seed oil claims: salty snacks 775.6% vs. -0.8%, bread 123.0% vs. -4.2%, cookies/crackers 47.9% vs. -4.6%. NIQ Retail Measurement Services, latest 52 w/e 05/16/2026.

"What stands out here is not just the level of concern, but the lack of full alignment with behavior. That tends to resolve, and when it does, it changes how categories perform." (Chris Costagli, Vice President, F&B Thought Leadership, NIQ)

Brands: if your products are formulated without added seed oils, Seed Oil Free Certified® makes that third-party verified and easy for shoppers to spot. Learn about certification at the link in bio. 🌱

NIQ figures reflect on-pack seed oil claims, not Seed Oil Free Certified® status.
Source: NIQ Perspective, May 2026. Shared with permission.

A major milestone for Pompeian and greater transparency in the olive oil category.

Pompeian, America’s #1 olive oil brand, has earned Seed Oil Free Certified® status for a majority of its bottled olive oil portfolio, including its Smooth and Robust Extra Virgin Olive Oils.

The certification process includes ingredient review, supply-chain auditing, and ISO-accredited third-party laboratory testing for purity and authenticity. Certified products are also subject to ongoing testing and audits.

We’re proud to welcome Pompeian to the Seed Oil Free Certified® community!

Read the full announcement here: https://www.businesswire.com/news/home/20261015360253/en/Pompeians-Core-Olive-Oil-Collection-Is-Now-Officially-Seed-Oil-Free-Certified-by-the-Seed-Oil-Free-Alliance

👇Featured products:

• Saffron Road : Butter Chicken
• Saffron Road : Chicken Enchiladas Poblano
• Reelie Serrano Lime Cassava Chips
• Reelie Sea Salt Cassava Chips
• Every Body Eat Chocolate Chip Cookie Bites
• Majama Chocolate Chip Dairy-Free Frozen Dessert
• Sky Barn : Chocolate Oatmilk
• Seed & Shell : Original Pistachio Butter
• Seed & Shell : Salted Pistachio Butter

Your grocery list just got a little more interesting. 👀

From freezer-aisle favorites to crunchy snacks, chocolate treats, and pistachio butter, these Seed Oil Free Certified® products are worth keeping on your radar.

Whether you’re stocking up on pantry staples or looking for something new to try, the Seed Oil Free Certified® seal makes it easier to discover products that meet our certification standards.

📌 Save this post for your next grocery run and discover more Seed Oil Free Certified® products through our Product Finder.

Over the last several decades, ultra-processed foods and seed oils have taken up an increasingly large share of the American diet.

Today, more than 50% of American adults’ calories come from ultra-processed foods. Seed oils are estimated to contribute more than 20% of daily calories.

These trends are deeply connected. Inexpensive, scalable seed oils became foundational ingredients throughout the modern packaged-food system—appearing in snacks, sauces, dressings, baked goods, frozen meals, and restaurant food.

But “seed oil free” and “minimally processed” are not the same claim.

That is why our two certifications answer different questions:

Non-UPF Verified confirms that a product meets a rigorous standard for minimal processing.

Seed Oil Free Certified® verifies that a product meets strict standards for seed oil avoidance, backed by ingredient and sub-ingredient auditing and independent purity testing of added oils and fats.

A product can qualify for one certification without qualifying for the other. When you see both seals, both standards have been independently verified.

Different standards. Complementary protections. Clearer choices at the shelf.

Read our joint editorial with Non-UPF Verified via the link in the comments below!👇

Seed oils have become part of a much broader discussion about ingredients, processing, and transparency.

A recent Cleveland Clinic article provides one example of how the topic is being covered beyond social media, examining where seed oils appear in the food supply and how they are processed and used.

For us, the larger takeaway is about awareness. More attention is being given to the ingredients used in everyday products and the information available to understand them.

At Seed Oil Free Certified®, we believe transparency and education are important tools for making informed choices.

Nut oils can be confusing.

Almond. Walnut. Pecan. Peanut. What exactly makes an oil a seed oil?

The name on the label doesn’t always tell the whole story. Understanding where an oil comes from can help make ingredient labels easier to navigate.

Save this post for easy reference, and use our “Is It a Seed Oil?” directory to look up specific oils.

Ingredient awareness is shaping the way we think about food.

We’re paying closer attention to what goes into the products we buy, from ingredient lists to sourcing and how clearly that information is communicated.

Seed oils are part of a much bigger conversation around ingredients, transparency, and making more informed choices at the grocery store.