Pendleton Beef

Pendleton Beef

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Now available through Performance Foodservice. If we are lucky, once, or twice in a lifetime we get the opportunity to be a part of something special.

Pendleton Beef brings together family-owned ranches from the Pacific Northwest to deliver 100% American beef that meets the highest standards: pasture-raised, grain-finished, and full of rich, natural flavor. The Pendleton Round-Up has 110 years of history in Western culture and tradition. It is one of the most recognized rodeos and western events in the world due to its deep roots in cowboy and Native American history. The famous Pendleton Bucking Horse logo and “Let’ er Buck” slogan are iconic trademarks of the Pendleton Round-Up Association. And now, that brand that has propelled the likes of Pendleton Wh***ey is going on beef. Pendleton Beef, in conjunction with the Pendleton Round-Up Association, is ready to promote the cattle industry, Western culture, and communities connecting customers with a story as old and authentic as the West.

10/25/2026

Not all pastures are the same!

🎥🤠 Dillon Connelly

10/15/2026

Tomorrow, October 16, we’re proud to provide the beef for two talented Oregon chefs as they showcase the flavors of our region at Interwoven: Where Cultures Meet in Pendleton.

👨‍🍳 Chef Kevin Guadong of Ranch Chef, Bend
Bavette steak with caramelized onions and Oregon blue cheese.

👩‍🍳 Chef Nicole Harris of Nic’s Corner Bistro, Echo
Red wine-braised beef roast over garlic mashed potatoes with jus.

Hosted by Explore Umatilla County, tExplore Umatilla Countytogether local chefs, ranchers, farmers, winemakers and producers who make our region so special.

We’re proud to see our ranch-raised beef on the menu alongside so many incredible local products!

📍 Electric Sundown, Pendleton, Oregon
📅 Friday, October 16

RanchRaised

08/24/2026

We look forward to seeing everyone tomorrow. Look for us in the exhibitor's area.

A big thank you to Pendleton Beef, a Gold Sponsor of the 2026 Eastern Oregon Economic Summit!

Pendleton Beef represents the hard work, agricultural heritage, and entrepreneurial spirit that make Eastern Oregon strong. We’re grateful for their investment in our region and their support of the conversations and partnerships that help rural communities thrive.

See you all tomorrow as we kick off our summit!

08/15/2026

Behind every heathy cow stands a hardworking cowboy.

🤠 Dillon Connelly
📸 PNW Elopement + Wedding Photographer | Seaira Skinner

08/08/2026

Today’s POV.

07/28/2026

As July comes to an end, we find ourselves reflecting on what it means to be an American.

It’s carried by the people who quietly show up every day, do the work, and ask for nothing in return.

You’ll find that spirit in places like this.

🤠 Brian knowles
📸 PNW Elopement + Wedding Photographer | Seaira Skinner

07/22/2026

You never know what you’re gonna learn when the cowboys vlog!

Photos from Pendleton Beef's post 07/09/2026

Long before logos, advertising campaigns, and social media, ranchers were branding cattle. A simple mark identified where an animal came from and who stood behind it.

Over time, that mark came to represent something more. Reputation. Quality. Accountability. A promise.

Marketing borrowed that same idea because the goal never changed. A brand isn’t just something people recognize. It’s something they trust.

Whether it’s on the open range or in the marketplace, a brand is earned.

07/04/2026

As we walked through the rodeo grounds, we asked what being an American means. Every answer seemed to lead back to the same idea.

Freedom.

Freedom to build a life. Freedom to worship. Freedom to work hard. Freedom to raise a family. Freedom to chase your dreams. Freedom to gather with your community and celebrate the traditions that bring us together.

Then the American flag entered the arena.

The conversations shifted from freedom to gratitude. Pride, honor, faith, and deep respect for the veterans and service members whose sacrifices have helped preserve those freedoms for 250 years.

On America’s 250th birthday, we’re reminded that the values that unite us are often greater than the things that divide us.

Happy Independence Day, America.

🇺🇸

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Pendleton, OR

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