Set Em Up Fishing Charters

Set Em Up Fishing Charters

Share

Providing Safe and Fun Fishing Charters Since 2019 Based Out of Jacksonville, Florida.

09/21/2026

The Atlantic just made it to September 21 without a hurricane.

Last time that happened? 1914.

Fay almost ruined it last night. It hit 70 mph. Hurricane strength is 74.

Now it’s falling apart, and nothing else is expected for at least a week.

09/10/2026

Some weeks back Mrs. Set Em Up Fishing had a morning window to go fishing. She put one tarpon in the air and landed a dozen Redfish. She even let me reel a few in 😁

09/08/2026

End game on a Night time Bluefin Tuna.

Photos from Set Em Up Fishing Charters's post 09/07/2026

Absolutely epic time aboard Searcher Sportfishing on the left coast. Plenty of Blue Fin Tuna and some California Yellowtail.

I get asked all the time “so what else do you do other than fish?” I always say “there isn’t anything else!”

Photos from Set Em Up Fishing Charters's post 09/01/2026

Made my yearly Jax Pier Kingfish appearance today. They was chewin!

08/26/2026

Well folks,

We did it again… The dust is starting to settle from another busy season. Cast nets are getting mended, bait nets repaired, boats getting some much needed love and coolers getting bleached.

March signals the start of this rush of charters. Spring breaks from up North are the first wave. This slowly mixes into local families and tourists into April then stemming hard into more tourists than locals for the rest of the run.

The second week of August is the last busy week for charter fishing in our area. For most people this is the time to return to school, work and summer activities fall just into the weekends.

I thought it could be fun to post some of the numbers and insights. I write down each trip taken. Bait movements, areas fished, fish caught, water temps etc. I’ll even include some commercial numbers in this just for fun.

I was able to fish 92 out of 111 days I had booked. 86 charter fishing trips 6 commercial trips and 1 tournament.

This translates to a 77% go ahead rate on Charter trips These were either customer cancels/reschedules or weather cancels. We got absolutely tore up in April and May this year 13 of the trips that didn’t go ahead came from those months. Of those trips 54 were repeat clients that’s 62%! WOW! Thank y’all so much that is an incredible stat. All trips were 100% successful in landing fish. Albeit some days much better than others.

With a less than stellar showing by the bottom fish inside the “party grounds” this year trolling took priority. With just 6 trips bottom fishing, way below my yearly average. Thirty eight of those trips targeted King Mackerel. Anglers on board landed a total of 155 King Mackerel this averages out to 4 fish per trip the most caught in a day was 2 trips tied at 12. Our first Mackerel came on board April 25th this year.

“Commercial” fishing wasn’t the most fruitful this year but still allowed some additional income.

6 trips led to the demise of:
708 pounds of King Mackerel.
350 pounds of Bonita
124 pounds of Barracudas
121 pounds of Spanish Mackerel

The only tournament I fished this year we placed 21st/~400 teams with a 28.55 pound King Mackerel.

I slapped a staggering 600 hours on the Suzuki 300 and burned well over 1500 gallons of fuel.

Curious on anything else? Ask away!

08/25/2026

RED SNAPPER CASE UPDATE: DISMISSAL ARGUMENTS ARE NOW FULLY BRIEFED

The latest filings in the red snapper case give us a clearer picture of where things stand going into the next phase, although “clearer” should not be confused with “closer to resolution.” The federal government filed its reply in support of dismissing the case, or alternatively putting the case on hold until NMFS takes final action on the new 2026 EFP applications. FWC also filed separately and formally joined that position.

The federal government’s argument is fairly calculated. The May 2026 EFPs that were challenged in this case have been rescinded, so they say there is no longer anything for the court to invalidate or stop. They also reject the plaintiffs’ argument that this case is really about NMFS using EFPs more broadly to get around requirements of the Magnuson Stevens Act, saying the original complaint challenged specific permits and cannot now be rewritten into a larger challenge against the agency’s EFP practices as a whole. There is some irony in that argument considering one of the central complaints from the beginning was that the original EFPs themselves were being used to sidestep requirements that would otherwise apply to the fishery, but I digress..

At the same time, the government says the new EFP applications from Florida, Georgia and South Carolina cannot be challenged yet because NMFS has not made a final decision on them. Their position is that any new permits would be based on new applications, new public comments and a new administrative record, meaning they would have to be reviewed as separate agency actions if and when they are approved. That leaves the government in a pretty convenient position where the old permits are supposedly too dead to challenge.. and the new ones are still too early to challenge.

Florida is now emphasizing that its July 10 application is an entirely new EFP and says it differs materially from the first one. According to FWC, the new application includes a projected harvest estimate, a harvest cap, an in season accountability measure, additional analysis of impacts to stock status and more discussion of compliance with the Magnuson Stevens Act and the National Standards. In other words, a number of the hard numbers, safeguards and legal analysis that were missing the first time around have finally showed up. FWC also says those changes address issues raised during the earlier public comment process that were already before the agencies prior to approval of the first EFPs, concerns identified by the plaintiffs in the suit and issues highlighted in the Judge’s preliminary injunction ruling.

That is probably one of the more revealing details in these filings. Nobody is conceding that the first EFPs were unlawful, but Florida is telling the court that the replacement application was changed specifically to address problems that surfaced during the first round. It is acknowledgment without accountability, as usual: the deficiencies are being corrected now, even though many of the underlying concerns were raised before the first permits were ever approved.

The new Florida application seeks authorization for a recreational red snapper season running through all of October with the possibility of additional days in December 2026 if approved, although the actual fishing structure would still depend on NMFS review and the terms of any final permit.

There is also another part of this case that should not get lost in the dismissal fight: the administrative record still has not been produced. That record is supposed to contain the materials NMFS relied on when making the decisions being challenged, yet months into the case the defendants are asking the court to either dismiss the challenge because the original permits were rescinded or pause it while NMFS works through another round of EFPs. That is especially notable now that the government is emphasizing that any future permits would come with a new administrative record of their own. The court is essentially being asked to move on from the first agency action before the full record behind that action has ever been produced.

The government’s preferred outcome remains dismissal of the case entirely clearly. If the Judge is not willing to do that, the backup request is to place the case on hold until NMFS makes a final decision regarding a 2026 recreational red snapper season. With the plaintiffs’ opposition filed and the federal government and FWC now answering it, the dismissal and abeyance issue appears to be fully briefed.

That does not mean a ruling is coming quickly, and it certainly does not mean the underlying dispute is close to being resolved. The court still has to decide whether rescinding the original permits is enough to wipe out the existing case, whether any exception to mootness applies, whether the case should instead be put on hold, and what happens to a challenge where the administrative record behind the original agency action has still never been produced. For now, the briefing is finished. The uncertainty is not.

08/22/2026

Working hard at the fishing right now. But as my buddy Capt. Kris said yesterday “fishin ain’t great but all ya can ask for is 110% effort”

110% effort looked like 4 King Mackerel and a hand full of cudas today. Hopefully we see another wave of fish on this full moon coming up. If not, it’s onto inshore fishin 🎣

08/18/2026

One of the keys to success in August is an early departure… Early bird gets the pogy 🎣

08/13/2026

Nick showing off a rare specimen.

I have nothing on the book this weekend if yall wanna go, let’s go!

904-770-0577

Want your business to be the top-listed Travel Agency in Mayport?
Click here to claim your Sponsored Listing.

Telephone

Address


4870 Ocean Street
Mayport, FL