Traction

Traction

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Traction brings ideas to life through meaningful brand strategy, design and communications.

05/22/2026

CCFF turned sweet 16 this year. As with anything powered by creatives, the ride has never been predictable, but that’s part of the magic. Proud that Traction has been there helping shape it since day one, and excited for the adventures still ahead.

Big thanks, bigger impact! A heartfelt thank you to our founding sponsors – Lansing Public Media Center, Traction, and City of Lansing, Michigan - Government. Your unwavering support has been the cornerstone of our success, bringing the community together through the power of storytelling. Cheers!

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617 E Michigan Avenue
Lansing, MI
48912

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm

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