PaperStreet

AI can do more than ever, but that doesn’t mean it should do everything on its own.

Our CEO, Peter Boyd, was recently featured in Senior Executive’s article, “AI Agents Are Getting More Autonomy. Here’s Where Leaders Should Draw the Line.”

His take? AI can be incredibly valuable for research, preparation, and developing solutions, but when actions carry real legal or operational consequences, human oversight still matters.

As AI continues to evolve, knowing where to set those boundaries will be just as important as knowing how to use the technology itself.

Read Pete’s insights and the full article: https://seniorexecutive.com/ai-agent-security-autonomy-limits/

AI search is growing. Traditional SEO is still driving leads. Law firms need both.

AI is changing how people search, but that doesn’t mean it’s time to throw out your SEO playbook. Across our law firm campaigns, traditional search is still generating significantly more leads, while AI search continues to grow.

The good news? Many of the fundamentals that help firms rank in traditional search also matter in AI search. The differences are in where you place more emphasis, from original content and backlinks to brand mentions, schema, structured Q&A, and authority.

In our latest blog, Pete breaks down the key ranking factors for traditional SEO and AI search, where they overlap, and where law firms should adjust their strategy for the remainder of 2026 and into 2027.

See how your search strategy should evolve for the AI era:
👉 https://www.paperstreet.com/blog/search-marketing-ai-the-differences/

25 years is a milestone made up of thousands of smaller milestones.

For Ariel, one of those started more than 14 years ago when he joined PaperStreet as a university student.

“From a university student to more than 14 years of experience in this field, I am grateful to PaperStreet for helping me grow.”

From learning the field to becoming an experienced developer, Ariel’s journey is part of PaperStreet’s journey, too. We’ve had the privilege of watching his talent grow, and his contributions help shape the work we deliver for our clients every day.

As we look back on 25 years, we’re celebrating the people who have been here for so many of them. Ariel, we’re glad you’re one of them. 💙

Meet Ariel and the people behind PaperStreet:
https://www.paperstreet.com/people/ariel/

Search is evolving, and law firms need to be visible wherever potential clients are looking.

As more people turn to Google’s AI-powered search and platforms like ChatGPT and Gemini for answers, law firms need to think beyond traditional search results.

That’s where AI Marketing and AI SEO come in.

At PaperStreet, we help law firms strengthen their visibility in traditional and AI-powered search with AEO, GEO, authoritative content, reviews, citations, and proven SEO strategies.

The goal is simple: help search engines and AI platforms understand your firm, recognize your authority, and increase your opportunities to appear when potential clients are searching for legal help.

See what AI Marketing and AI SEO can do for your law firm:
👉 https://www.paperstreet.com/internet-marketing/ai-marketing/

Moving your law firm? Don’t let your digital presence get left behind.

An office relocation affects more than your physical address. If your website, Google Business Profile, directories, and other online listings are not updated correctly, you risk confusing potential clients and weakening your local SEO.

Our latest blog walks through the key digital updates law firms should make before, during, and after a move, from website contact information and schema to Google Business Profile, legal directories, and social media.

A little planning can help protect your search visibility and make the transition smoother for both clients and search engines.

Read the full checklist:
👉 https://www.paperstreet.com/blog/the-ultimate-law-firm-office-relocation-checklist-how-to-update-your-digital-footprint/

Great law firm website design starts with a great partnership. 🤝

Congratulations to Reaves & Lee Attorneys at Law and Avantech Law on receiving outstanding recognition for their new websites.

🏆 Reaves & Lee
• Lawyerist Best Law Firm Website Award
• DotComm Platinum Award

🏆 Avantech Law
• DotComm Gold Award

It's always rewarding to see our clients recognized for the work we've created together. Thank you for trusting PaperStreet to help bring your vision to life.
Congratulations to both firms on these well-deserved achievements! 🎉

See why PaperStreet's work continues to earn industry recognition and explore more of our award-winning projects:
👉 https://www.paperstreet.com/awards/

AI can automate more than ever. That does not mean it should.

New AI tools and tactics promise faster content, effortless rankings, and automated growth. But successful legal marketing is not built on shortcuts. It requires knowing where AI adds value and where human expertise, strategy, and oversight still matter.

The fundamentals have not disappeared. They are supported by 25 years of data, tested and refined by real people. Strong websites, authoritative content, SEO, paid advertising, social media, and video continue to drive sustainable growth.

In our latest article, we examine seven critical considerations for law firms evaluating AI-powered marketing and explain why proven strategy should come before the latest trend.

Read the full article:
👉 https://www.paperstreet.com/blog/ai-automated-marketing-7-critical-considerations/

👏 "I guess you can say that paid off."

When Kyle applied to PaperStreet, he spent an entire day (and night) creating a Facebook replica of our team. More than 11 years later, it's safe to say the effort paid off.

Today, Kyle serves as our Technical Director, helping bring custom law firm websites to life through technical expertise, creative problem-solving, and a passion for building exceptional digital experiences.

As we celebrate 25 years of PaperStreet, we're proud to recognize the talented people who have helped shape our company along the way.

Thank you, Kyle, for more than a decade of innovation, dedication, and everything you do for our team and our clients.

Learn more about Kyle, his role at PaperStreet, and the team behind our work:
https://www.paperstreet.com/people/kyle/

The best agency relationships aren't transactional. They're partnerships.

Building trust, creating long-term value, and helping clients grow are what turn agencies into true strategic partners.

Those ideas are the focus of the latest Forbes Agency Council article, “How Agencies Can Position Themselves As Growth Partners For Clients,” featuring insights from agency leaders, including PaperStreet's Pete Boyd.

Read the full article:
👉 https://www.forbes.com/councils/forbesagencycouncil/2026/07/24/how-agencies-can-position-themselves-as-growth-partners-for-clients/