Makeup-Hero, LLC

✨ A DREAM. A PASSION. A PURPOSE. ✨

For over 13 years, lash artistry has been so much more than a career to me. It has been my passion, my purpose, and an opportunity to make a difference in the lives of others. ❤️

Throughout my journey as a lash artist, educator, and business owner, one thing has never changed: my commitment to safety, sanitation, education, and the integrity of our beautiful industry.

Every client who has trusted me with their eyes, every student I’ve had the privilege of teaching, and every lash professional I’ve connected with has helped inspire this next chapter.

Today, I’m beyond excited to introduce something incredibly special to my heart…

🎉 THE PROFESSIONAL LASH STANDARDS BOARD (PLSB) 🎉

An organization I founded with a vision to elevate professional standards, empower lash artists through education, and build a community where safety, knowledge, and exceptional artistry go hand in hand.

Because beautiful lashes should never come at the expense of healthy eyes. And being a great lash artist is about so much more than applying extensions. It’s about the responsibility we carry with every client we serve.

To my family, friends, loyal clients, former students, fellow educators, and the entire lash community — I invite you to be part of this journey from the very beginning!

We’ve officially launched, and this is only the beginning of what I hope will become something truly meaningful for our industry.

❤️ Please take a moment to visit www.plsb.org, explore what we’re building, follow our journey, and share it with someone who loves this industry as much as I do!

Let’s elevate the standard of lash artistry, together.

With love, passion & purpose,

LaToya Harrell
Founder | Professional Lash Standards Board
Owner | HER Lash Brows Beauty

LashEducator LashCommunity HERLashBrowsBeauty LashIndustry

Grateful beyond words ✨

Thank you to every client who has trusted, supported, and remained loyal to HER Lash Brows Beauty. Your continued patronage, referrals, and belief in our brand have been instrumental in our growth. Each of you has played a meaningful role in our journey.

We are honored to create experiences where every client feels seen, valued, understood, and cared for—always.

As we look ahead, we’re quietly preparing what’s next. New services and elevated experiences are on the horizon.
Stay tuned… 2026 will be beautifully elevated. 💎

StayTuned

Hello Lash Queens!!!

We made it safely through Milton🙏🏽 and we hope all of you did as
well.

Our prayers and thoughts are with those that may still be going through a difficult time as they put their lives back together.

So we’re grateful to be
Back to our regularly scheduled lash naps with you😴

See you tomorrow🥰

Hey Lash Queens! September is just around the corner. Hurry up and get your tickets!!!

I’m bringing my “A” game. With over 10 years in this industry, love for my community and a passion for lashing!!! I have a few gems I’d like to share💎

* Come and join me at the International Lash Expo (ILE) in Miami! I’ll have lots of goodies, demos, and product must haves. We might even have time for a photo or two😜📸

I’ll also be instructing. My session, “Back to Lash Basics,” will dive into Safety & Sanitation, and Client Retention. Once you get your clients, how do you keep your clients???🤔 These are key elements to perfecting your lash skills and growing your business.

This is your chance to elevate your expertise and connect with fellow professionals. Get your tickets now and let’s take your lash game to the next level!

Use my promo code “Makeuphero” for 10% off! I hope to see you there🥰🤩