Modern Chiropractic Mastery

You’re great at adjusting patients. But nobody taught you how to lead a team, market ethically, or run the business side.

That needs to change.

Thrive Practice Growth Conference is January 30 & 31, 2027, in Atlanta, GA, and I’ll be there speaking on Marketing That Builds Your Practice and Your Life.
Here’s what you get:

✅ Practical strategies in leadership, marketing, and sales, built for chiropractic clinics

✅ Heads-Down work where you apply it to your practice in real time

✅ Time with industry leaders who’ve helped countless chiropractors grow

✅ A venue (GICC) that’s just a tram ride from the airport

Here’s the catch. ⏰ Early Bird pricing ends December 4th.

After that, the price goes up. The practice you want won’t build itself.

Grab your spot now. (bit.ly/Thrive2027)

This doc puts the work in! MCM Coach, Curt Kippenberger guides but he implements. It’s been inspiring to see his growth in such a short time.

A big shoutout to Kinas Medical for supporting doctors and MCM to help achieve better patient outcomes and clinical growth

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices.

Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately converting those leads into patients. He shares common mistakes chiropractors make with Meta ads and explains why generating leads is only one piece of the puzzle.

They also discuss why speed to lead matters, how organic marketing can impact advertising costs, and why your front desk team plays such a critical role in turning leads into actual appointments. Plus, Michael shares how to evaluate your return on ad spend and make smarter decisions about your marketing budget.

If you're running Meta ads or considering adding them to your marketing strategy, this episode is packed with practical insights to help you get better results. Be sure to check out the paid ads calculator mentioned in the episode to help you better understand your numbers and plan your next steps.

https://www.modernchiropracticmarketing.com/podcasts/499

That’s a wrap for the MCM 2026 Mastermind!
Another great year working with 2 Mastermind groups that keep working to get even better in practice.
The theme of this weekend is being a Driven Entrepreneur and having Inner Peace.
This group works harder than most and showing that you can both achieve and enjoy the fruits of your labor.
We are excited that 90% of our 2026 Members are back for 2027 and looking forward to another great year of growing.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future.

Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come with the Secure Act 2.0.

One of the biggest opportunities they discuss is a newer provision that allows qualifying student loan payments to count toward an employer match in a retirement plan. For chiropractors balancing student loan debt with saving for retirement, this could create an opportunity to make progress on both at the same time.

They also dig into the concept of infinite banking and how it can be used as part of a larger wealth-building strategy. Chris explains how chiropractors can think differently about borrowing, interest, cash flow, and using their own money to build and protect wealth over time.

Whether you’re an associate trying to make smarter financial decisions or a practice owner thinking about your long-term strategy, this episode offers plenty to consider.

If you want to better understand your options, make more intentional financial decisions, and put yourself in a stronger position for the future, this is a conversation you won’t want to miss.

https://www.modernchiropracticmarketing.com/podcasts/498

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable growth.

Greg shares his insights on the impact of recent economic shifts, emphasizing that the best-run practices are now gaining market share and profitability as weaker competitors exit the field. He explains the difference between scaling and growth, highlighting the necessity of focusing on profit margins rather than just revenue increases.

Listeners will learn about the critical financial indicators that can help practices thrive in a challenging market.

https://www.modernchiropracticmarketing.com/podcasts/497