Float and Feel

We make comforting merch with a sarcastic twist—because coping is still coping, even when it’s messy. I’m Umutoni Branche de Jesus, the woman behind this little brand built from big feelings. I started Float and feel in Rwanda, not because I had it all figured out, but because I didn’t—and I needed something soft, funny, and real to hold onto. This space is for the overthinkers, the burnt-out creatives, and the gentle ones trying to survive a loud world. Here, healing is allowed to be messy. Coping counts—even when it's through hoodies, memes, and mildly unhinged affirmations. Everything is designed with care and shipped worldwide through our print partners—so whether you're in New York, Nairobi, or just emotionally buffering, you're welcome here. 💗

Thanks for being here. Now go cry into something cozy.