Wilcox
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The Wilcox family has grown vegetables in the Pukekohe area of New Zealand since the early 1930’s.
Wilcox fresh produce is delivered to you through A S Wilcox & Sons Limited. The Wilcox Group of Companies are involved with growing, packing and distributing fresh produce throughout New Zealand with facilities at Pukekohe, Ohakune and the Waikato in the North Island and Rakaia in the South Island. Companies within the group are privately owned by the Wilcox family who have been associated with vegetable growing since the early 1930's. They manage a production base of 2500 acres with 170 permanent staff.
Need a side dish in a flash? NEW Wilcox Prestos make mealtimes easy.
No peeling, no boiling and no prep. Just microwave for 6 minutes, add the creamy Parmesan + Garlic sauce and hey presto, dinner’s sorted.
Wilcox Prestos are in supermarkets now. Find them in the fresh produce aisle.
04/10/2026
4 easy ways to start your day with Beta Bites 🥕
Getting your veg in before 9am can feel like a stretch, but Beta Bites make it surprisingly easy. Here are four simple ways to add them to breakfast:
Carrot-cake oats – Stir grated Beta Bites through your porridge with cinnamon and raisins for a cosy carrot-cake twist.
Breakfast hash – Dice and pan-fry with onion and potato for a hearty side with eggs.
Egg muffins – Fold finely diced Beta Bites into egg muffins with spinach and cheese for an easy grab-and-go breakfast.
Simple and raw – Enjoy them with hummus or nut butter alongside eggs or toast for a little extra crunch and fibre.
Small, sweet and full of goodness, Beta Bites are an easy way to start the day with more veg.
What’s your go-to breakfast veg trick? Let us know in the comments.
Another great planting day at our Hauturu farm in Pukekawa.
For the third year running, we’ve teamed up with Trees for Survival and Pukekawa School to plant native trees, helping protect waterways and enhance local biodiversity.
A big thanks to everyone who got involved and helped make the day such a success.
26/09/2026
22/09/2026
This Blue September, we’re celebrating good mates while supporting an important cause 💙
We all know a mate who’s always there when you need them. So we want you to nominate yours.
Tag a mate in the comments and tell us why they’re a good sort.
We’ll draw one nomination at random and donate $500 to Blue September in their honour, helping support the work of the Prostate Cancer Foundation NZ.
Because looking out for your mates matters.
T&Cs apply.
14/09/2026
Something NEW has landed in the fresh produce aisle!
Introducing Wilcox Prestos. A whole new way to get delicious potatoes on the table, without the peeling, boiling or mess.
Prestos are a premium microwave potato side dish, complete with a creamy Parmesan + Garlic sauce. Simply microwave them right in the bag for 6 minutes, add the sauce and hey presto - dinner’s sorted.
The perfect side dish, made easy.
Look out for NEW Wilcox Prestos in the fresh produce section.
10/09/2026
We’re incredibly proud to share that James Blair has been named the 2026 New Zealand Young Grower of the Year!
After winning the Pukekohe regional title earlier this year, James progressed to the national final in Cromwell, competing against six regional champions from across the country.
The competition tested finalists across practical, technical and professional disciplines, including horticultural knowledge, problem-solving, leadership and communication.
James represented A.S. Wilcox with professionalism, humility and excellence throughout the competition. This is an outstanding and thoroughly deserved achievement.
Congratulations, James. We’re all incredibly proud of you!
04/09/2026
This Father’s Day, we’re serving up something extra special 🍕🥔
Try a crispy Perlas potato pizza, topped with rosemary, mozzarella and Parmesan. Simple, seriously tasty, and made for sharing with Dad.
And because every great pizza deserves a great oven, we’re giving you the chance to WIN an Ooni Koda 2 Gas Pizza Oven!
To enter:
Tell us what’s Dad’s go-to pizza and make sure you’re following Wilcox.
Good luck, and happy Father’s Day from Wilcox!
Find the recipe here: bit.ly/4xFkVfB
and swap in Wilcox Perlas.
T&Cs apply - bit.ly/4gMQSen
Spotted a sprout? It’s all part of the process.
Sprouting is a natural part of a potato’s growth cycle and can happen as the weather starts to warm up.
If the sprouts are small, simply flick them off, then cook and enjoy your potatoes as usual.
Easy as that.
27/08/2026
Our new season Perlas are coming along beautifully up in Northland, and they’ll be landing in supermarkets from September.
These gourmet baby potatoes are perfect simply boiled, tossed in butter and finished with a little salt and fresh herbs.
Keep an eye out – spring’s tastiest little spuds are almost here.
Click here to claim your Sponsored Listing.
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Pukekohe East
2120
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