Identify

You don't need to love marketing to work with me
In fact I kinda love it if you don't.
In fact you can hate it
Think it's manipulative and icky
Not rate your own ability to do it
Want to avoid it at all costs
Can be angry you have to even do it in the first place
Because I've felt EVERY SINGLE ONE OF THOSE THINGS TOO at some point
And still sometimes do
And I still know how to get you excited about the power of marketing for your business
I have ways of getting us to break down some of those blocks together
Of finding the simplest and most powerful path for you to take
I don't do one size fits all - Yes I have systems and processes but you and me? We adapt them together to make them fit your business, your
I have only TWO rules
You don't need to love marketing to work with me
But - you do have to both trust me AND do the work
Warning - often this does lead to learning to love marketing despite yourself
(but I promise - I won't make you!
- and thank you Fiona van Petegem - you 100% did the work. It was beautiful to watch.

I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business) So th...

How Service-Based Businesses Can Target the Nine Types of Buyers - MAP IT Marketing I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business) So the nine buyer profiles are still worth looking at. There are some buyers who c...

Like a spider's web, all content should lead back to your central message or offering. Here's how I approach this in my book:
🕸️Ensure every content piece has a purpose and a clear CTA.
🕸️Link content back to your website or main platform.
🕸️Create content that complements and builds upon each other.
🕸️Use storytelling to make your central message more engaging.
How do you ensure your content leads back to your marketing hub?

Next time you get stuck writing content I want you to say this very very important phrase:
🐐 I AM A GOAT IN A TREE
Um… What? What?
Let me explain: 🐐
I want you to think about the cool goats in Morocco.
These goats in Morocco are amazing.
🌳 Why?
Because everyday they decide that they are going to go and live in the trees, hanging out in the branches.
Our goats don’t do that here in New Zealand and Australia, so I find it absolutely fascinating and I have so many questions for them like,
what is it like for them up in the tree?
Is it difficult to get up there?
What made them decide to do it in the first place?
Where do they eat?
🌳 But do you know what that goat is probably thinking - ‘huh?

All I do is go up in the tree.
There’s nothing special about that.’

You will never find the special things about your business until you start thinking about it from an external point of view.
Because other people will be interested in the things you are doing in your business, even if you don’t think they will!
Repeat after me ‘there is no such thing as a boring business’.
🐐 I AM A GOAT IN A TREE

There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. ...

The Peaceful Pipeline - Effective Marketing for Introverts - with Kat Corbett - MAP IT Marketing There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. When she started her copywriting agency 3 years ago, she needed a consisten...

Diversity in content format and platform is key to reaching a wider audience. As discussed in my book:
🔄Match content formats to the platform's strengths.
🔄Repurpose core content ideas in different formats.
🔄Stay updated with new platform features and trends.
🔄Engage with your audience on each platform uniquely.
How do you diversify your content creation and sharing strategy?

I'm in her head
Which I understand

Because I've had people in mine too

I know she's following
And watching
And then trying to do the do I do

And I get it because I've done this before too

But it's the worst thing she can do

And while I'm in her head she can't see:

All the wins she's won
All the ways she's different
All the people SHE's attracting
All the business she's made

She's watering down what got her here
With the fear of everything she's not

And I know it
Because I've done it

I see it
And I want her to STOP IT

Not because she's "stealing" my ideas
and my methods

But because that's not what's best for HER.
A carbon copy will never hit the same way
And she'll erode the confidence that got her this far.

And I would tell her - yes
BE INSPIRED

Beg, borrow and steal from everywhere
EXCEPT from your competitors.

Take ideas from businesses unrelated to us both
Be inspired by people who don't sell whet we sell
and re-massage it for your message

And yes, maybe she'll do it so well that I will be tempted to have her in my head then...

But that's a me problem...
And right now all she's doing is allowing fear and comparisonitis to make her content...

MEDIOCRE

We’re unashamedly NOT the cheapest when it comes to helping you with CRM and automation
And there’s a really good reason for that.
When you’re working with us you’re getting the decades of experience in how to make technology and people work together.
We often think implementing a CRM is a tech job
AND YES - It partly is
But it starts with
Asking the right questions
Finding out your sticking points
Checking what stays human, what can be automated
Ensuring all the IP and power stays with you
Helping you understand how ot use it once it’s installed
And often - a slightly bigger upfront cost will save you thousands and thousands plus - you’ll have a set up solution you actuall need.
Rod’s expertise is not just in his whizz bang tech abilities
It’s in understanding you, what you need and then how to make that happen
AND yes - we can break it down and make do it in stages.
But we’ll do it with the end goal so their minimal double spend over time.
Want expertise in ZOHO , Active Campaign or marketing automation in general?
We’d love to talk.

We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us mo...

Using Empathy to Build Out Your Messaging for Your Marketing - MAP IT Marketing We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more. Using empathy in our marketing strategy can help us identify the core nee...

In 'Be a Spider, Build a Web,' I talk about targeted, high-value content.
🕸️Focus on quality over quantity.
🕸️Keep your messaging consistent.
🕸️Schedule content to maintain a steady presence.
🕸️Tailor content to your most engaged audience segments.
Balance broad appeal with targeted messaging in your content strategy?