Cane Juice

nts, the Cooler Fete. The designers of Cane Juice perceive the female gender synonymous with the SugarCane plant because of its ability to continuously bring forth in the reproduction process and also with the enchanting sweetness of the juice which comes from the plant. …. Cane Juice (the brand) originated in the exotically beautiful island of St. Kitts where sugar cane was the main crop and source of income on the island since the 1700’s. In the 1700s, sugar was the most important crop in the world. Sugar cane grows in warm, tropical climates and the Caribbean islands were the perfect places to grow it. Kitts was the oldest and wealthiest of the English colonies in the Caribbean. This 68-acre island had rich volcanic soil, a climate of sun and rain, and an endless supply of slaves. Annually it yielded a fortune in sugar and rum for its wealthy, mostly absentee, landholders. Around 1775, the time of the American Revolution, 68 sugar plantations existed on St. The plantation owners sold their sugar products to American, British, French, and Dutch customers, and anyone else who wanted to buy them. By the end of the 19th century, however, all that was gone. Slavery had been abolished and Europe's beet sugar had pre-empted Caribbean cane. Depressed market prices could not offset the production and transportation costs for an island crop. However, sugar cane crops still exists on the island as with few other Caribbean islands today but unfortunately the industry was closed down St.Kitts in 2005. The valuable crop was used to make sugar, molasses, and rum. Any Caribbean island with farm-able land was used to grow sugar cane. Sugar is made by compressing the sugar cane plant to obtain CANE JUICE which is then boiled and ultimately reduces to a state of crystallization. In 2008, Raphael Rodney, the designer for CaneJuice, stumbled upon the idea of creating a fashionable yet casual clothing line to exemplify the remembrance of this historic and momentous plant. He did so by using a “catchy” name and by also making it directly attributable to women. It seeks to captivate the eloquence and significance of the sugar cane plant in beauty of the women. Women being the bearers of life. The branded Clothing Line was launched on the island of St Kitts in December of 2008 with a modeling show and dance fete. . The show was a huge success gathering much anticipated media coverage. CaneJuice Clothing is currently being sold and distributed in St.Kitts with plans to distribute the brand throughout the Caribbean and on the international scene.