Clare Frances Photography

I spent this morning at a brilliant digital marketing event in the Abbey Hotel Roscommon Roscommon, in collaboration by the Local Enterprise Office Roscommon and the Roscommon Herald and Roscommon Chamber of Commerce. Riad Zouheir director of Amplify Media Sales gave an impressive presentation in Digital marketing. He made many important points. Here are just some of my take aways. His big point was that people don't buy with logic first, they buy with emotion first. Rational vs Emotional. He shared a Harvard Business Review stat that our brains process emotional content around five times faster than purely rational content, and content that connects emotionally gets shared and bought far more often. It's mad to think how many of us in business default to leading with price and product features when really it's the feeling behind the story that gets someone to act.
He also spoke about consistency being the real currency of brand awareness. You don't want your customers to forget you, so showing up the same way, with the same message and the same look, again and again, is what builds trust over time.
Riad also made the point which was one of my favourite takeaways that "attention is only the start, not the sale, " and that your website is doing the heavy lifting twenty four seven because unlike a salesperson, it never calls in sick.
His 10/10 content rule stuck with me too, mostly educational and value led content, a bit of curated content, and only a small slice that's purely promotional.He spoke on so much more.....He was followed by
Keith Nevin, speaking for the Irish Times, followed with a really practical look at multi channel campaigns, tying print advertising in with digital through QR codes and backlinks. The digital printing was also very impressive I wasn't aware of those benefits until today.

It's easy in the day to day of running a business to forget these core fundamentals, especially when you're wearing every hat yourself. Today was a good reminder that marketing has changed so much even in the past few years, and that online visibility isn't separate from what can feel like a more old school route like local newspaper advertising, they actually work best tied together. Keith's point about backlinks through the newspaper's own platform was something I hadn't thought about before and it's worth looking into for both sites.
And beyond the content itself, it's always worth going to these events for the people Roscommon County Council New connections and catching up with familiar faces is just as much a part of growing a business as anything you'll learn from a slide.💯

Wedding morning details are some of my favourite things to capture. ,💫
Little pieces like the invitations, the rings, the shoes, they quietly tell your whole story before the day even begins.
My best advice, gather everything together the night before so your morning feels calm and not rushed. I believe the little things deserve just as much care as the big moments, and I'm here to guide you through it every step of the way ,💞

Swipe through for the full checklist plus a couple of insider tips.

📍cfphotographer.com

A family location session, just outside your own front door !
No studio, no rush, just your favourite area of home and the people who matter most.
You choose the outfits, I guide you gently through what works best together, so the only thing you need to think about on the day is being present with your family.

Three generations. One afternoon. A series of photographs to look back on.
I've known this family, since their daughters wedding and once again created a beautiful relationship and conection with the family they have had me back to captured their family portraits.
Ready to book your own family location session? Get in touch, I'd love to capture yours. 💙