The Rockster

Today, 25 years on from September 11, 2001, we remember the lives lost, the families changed forever, and the incredible bravery of those who responded.

We also remember the search-and-rescue dogs who worked tirelessly alongside their handlers, searching through the aftermath with courage, loyalty and unwavering dedication. Their service and sacrifice will never be forgotten. 🐾🇺🇸

25 years on, never forgotten. Always remembered.

10 years old and still living their best life. 🐾🎂

So today it’s all about celebrating the pupsters, 10 years of mischief, fun and plenty of personality, and of course, enjoying plenty of birthday treats.

Here’s to the big 1-0 and many more happy, treat-filled years ahead. ❤️

Happy 10th Birthday 🎉

Today, on International Dog Day, we’re celebrating all the amazing dogs who bring so much to our lives and, of course, the dog behind it all the great Rockster 🐾

What started with creating better food for one very special dog became a mission to make that same quality of food available to others.

Because every dog deserves the very best. ❤️

Happy International Dog Day!

Adventure isn’t measured by how far you travel. It’s measured by the moments you share.

The great R has explored some incredible places over the years, but whether it’s a mountain trail or your local park, one thing never changes.

Every adventure deserves honest, nutritious food made with ingredients you can trust.

Jerusalem artichoke concentrate might not be the first ingredient that comes to mind, but it plays an important role in supporting your dog’s digestive health. 🐾

Naturally rich in prebiotic fibre, it helps feed the beneficial bacteria in your dog’s gut, supporting a balanced microbiome and healthy digestion. A healthy gut also helps improve nutrient absorption, allowing your dog to get more from every meal.

That’s why we include Jerusalem artichoke concentrate in ALL our Rockster recipes. Every ingredient is chosen for a reason, helping provide balanced nutrition with benefits that go beyond the bowl.

Every ingredient has a purpose… 🥩🥕🥬🍎🫐

A balanced diet isn’t about adding more ingredients, it’s about choosing the right ones. That’s why every ingredient in our recipes is carefully selected to support your dog’s health, with no unnecessary fillers or hidden extras.

From supporting healthy muscles and digestion to maintaining skin, coat and immune function, every ingredient plays its part in delivering complete, balanced nutrition.

Because better nutrition starts with knowing exactly what’s in the bowl.

A dog with good taste knows where to look... 🐾✨

Meet the inspiration behind our Boeuf du Cap.

Named after the iconic Hôtel du Cap on the French Riviera, this recipe was inspired by a destination synonymous with timeless luxury, exceptional hospitality and unforgettable dining.

Just like its namesake, Boeuf du Cap is crafted without compromise. Made with 82% certified bio-organic beef, gently cooked sous-vide style to help preserve vital nutrients, and complemented by bio-organic quinoa, pumpkin, carrots, spirulina, fermented Jerusalem artichoke concentrate and bio-salmon oil, it’s a complete recipe created for dogs with discerning taste.

Because we believe every great recipe should have a story worth telling.

Every great adventure starts with the right fuel. From beach days to endless games of fetch, Rockster keeps dogs ready for whatever comes next. 🐾

What’s on the agenda this weekend? Is your pooch heading to the beach, the woods or their favourite park?

Pumpkin isn’t just for autumn. It’s a year-round favourite for dogs too.

Naturally rich in soluble fibre, antioxidants and nutrients such as potassium, pumpkin can help support healthy digestion and contributes to normal muscle and nerve function as part of a balanced diet. It’s also naturally low in calories.

That’s why it’s included in selected Rockster recipes like our Boeuf Du Cap. We choose every ingredient for a reason, helping to provide the nutrition dogs need every day.

Transparency matters.

Your dog’s food shouldn’t be a mystery. That’s why we list every ingredient and every percentage on every recipe.

When you can see exactly what’s in the bowl, you can make informed choices, compare recipes fairly, and know precisely what you’re feeding.

We believe that’s how pet food should be!