Redback Creations

Earlier this year, we relaunched the website for McAuley Tree Surgery, now operating across multiple depots in Northern Ireland.

The redesign gave each service area its own dedicated pages, helping improve search visibility while keeping the site approachable for residential and commercial clients alike.

Read more on how we built them a better-performing site here: https://redbackcreations.com/case-studies/tree-surgery-website-design/

The mechanic's car is always the last one to get fixed. Much the same with our own website - but we've since given it a refresh and we're really pleased with how it's turned out.

Take a look and let us know what you think: redbackcreations.com

Not sure what to write about in your website blog? It's one of the most common questions we get.

Our latest post covers how to find the right topics, how to write for search engines and AI tools, and why a smaller number of well-thought-out posts will outperform a large number of rushed ones.

Read our post here: https://redbackcreations.com/what-to-write-in-your-website-blog/

The speed of a website matters - not just because users will drop off, but it can also harm your chance of getting found in search engines.
We've put together a few thoughts on why speed matters in a recent post 👉 https://redbackcreations.com/why-website-speed-matters/

If you think your site would benefit from a speed boost, get in touch to see how we can help improve your site speed

Redback is probably best known for our website work - but branding is very much part of what we do too.

Whether your business is growing into a new market, your logo isn't holding up across every platform it needs to, or your brand is simply due a refresh, we've helped businesses across Northern Ireland get to a look that properly represents where they are now. Take a look: redbackcreations.com/services/branding/

If you're using Shopify or Mailchimp, SMS marketing is probably already available to you. Most businesses never use it.

Open rates are significantly higher than email, messages get read almost immediately, and if you've been collecting customer phone numbers through checkout, you may already have an audience sitting there unused.

We've written about where it works best, how to keep it simple, and how to get started.

Have a read: https://redbackcreations.com/have-you-tried-sms-marketing-yet/

We recently relaunched the website for The Honourable The Irish Society - a client we've had the pleasure of working with before, so it was great to be trusted with the updated build.

The new site was designed around their refreshed strategy, with dedicated pages for each of their three grant programmes, a step-by-step application guide, and custom post types for grants and news that the team can manage themselves. Read more about the project on our website: https://redbackcreations.com/case-studies/the-honourable-the-irish-society/

Have you heard people talking about GEO or AIO lately?
They're new terms, but the idea isn't as new as it sounds. AI tools like ChatGPT, Google's AI Overviews and other AI Chats are now answering people's questions directly, often before they click a single link, so getting found in those answers matters just as much as ranking in regular search.
The good news: most of what makes a website good for this is the same groundwork that's always mattered for SEO. The main shift is how people ask the question. Longer, more conversational, rather than a few keywords.
We've written a short post on what's actually changed and what's still worth focusing on. Read our post on our website: https://redbackcreations.com/geo-vs-seo-ai-search/