FRED & FARID

New Work: Insurance has never sounded so good.

Fred & Farid New York reunites with AAA Club Alliance for the agency’s first insurance campaign with the brand.

From first homes to new babies, a three-member “AAA band” follows members through life’s biggest moments with an unexpected soundtrack. In a category known for mascots and fear tactics, the campaign brings music, optimism and a little surprise.

Now live across TV, digital, OOH, social, web and radio.

Brand -
Agency -

Production
Production -
Director -
Producer - ,
Director of Photography -
1st Camera Assistant -
1st AD - Dan Lamkin
Social/Photography -
Location Manager - Ben Miner
Sound - Alex Clawsen
Casting -
Production Design - Lori Bohner
Wardrobe - .style & Andrew Sokol
HMU - Krystin Johnson &
Production Manager - Camron Jalayerian
Production Coordinator - Sasha Neri-duFour

Post Production
Editorial -
Editor / Partner - Gary Knight
Asst Editor: Sarah Mlcoch
Senior Producer - Diana Méndez
Finishing -
Head of Production - Tim Vierling
Producer - Jaime Cooke
Senior Flame Artist - Matt Dolvan
Color -
Colorist -

Sound Production
Executive & Original Music Production:
Sound Design & Mix:
Head of Music & Sound: Grégoire Musso
Music & Sound Producer: Heather MacFarlane
Music & Sound Mixer: Yohan Fauriat

New work for
Agency: Fred & Farid Shanghai 

纸短情长 - Love Letters, Love Matters
Presenting the QIXI (Chinese Valentine’s Day) Campaign Film

Inspired by the precious archives of love letters from modern Chinese cultural icons, we bring those affections, once sealed by time, back into the present, 
interpreting through Saint Laurent’s singular aesthetic language, how love is expressed, and how it is kept. It all begins with the love letter, a vessel of emotion that transcends its era.

Seven Letters, Three Interpretations
The project gathers seven cherished love letters from Bruce Lee, Li Yinhe, Xu Peifen, and others. Song Jia, Liu Wen, and Chen Zheyuan, three celebrities from China, each brings three letters to life, giving voice to the love flowing through their words.

Through these words that cross generations, a bygone emotional world gently opens, an Eastern restraint and subtlety that echoes the quiet longings of the present.

A quiet apartment at dawn;
A hotel room softened by afternoon light;
A night drive where thoughts wander.

Between the lines,
love crosses time and space
to become an eternal bond.
Love Letters, Love Matters

VICTOIRE! A new chapter with .

Rare Beauty renews its collaboration with FRED & FARID for the global campaign of Rare Beginnings, its second fragrance, starring Gomez.

After “Every Side of You” in 2024, this second global collaboration moves into more intimate and narrative territory.

Directed by .
Live across social, OOH, retail and paid digital in key markets.

Thank you to the Rare Beauty team for the renewed trust.

CREDITS:
AGENCY: 
CLIENT:
CAMPAIGN: Rare Beginnings Eau de Parfum
FEATURING 

RARE BEAUTY
Chief Operating Officer: Mehdi Mehdi
Chief Brand Officer:
Chief Marketing Officer:
Interim Creative Director: Minha Khan

AGENCY
Founder & Chief Creative Officer:
Business Director:
Creative Director: .rougeron
Art Director: Pauline Lesage
Copywriter:
Social Photographer:
Agency Producer:
Agency Producer:
Head of PR:

PRODUCTION
Production Company:
Director / Photographer:
Executive Producer & Co-Founder:
Head of Production / Executive Producer:
Line Producer: Shawn Loh
Director of Photography: Daisy Zhou
Production Designer: Wesley Goodrich
Creative Movement Director:

POST-PRODUCTION

Editorial Company: .post
Editor:
Colorist:
Post-Producer:

TALENT & BEAUTY

Featuring:
Stylist:
Makeup Artist:
Hair Stylist:

Something good starts today.

« For generations, people have known AAA as the call you make when something goes wrong. This campaign tells the other side of the story. » Chief Marketing Officer,

Introducing « The Start of Something Good », the new brand platform for AAA Club Alliance created with FRED & FARID US.

For more than a century, AAA has been part of the lives of over 65 million members - showing up for everyday moments, unexpected turns, and everything in between. With “The Start of Something Good,” we’re bringing that fuller story to life, revealing AAA not only as the brand people turn to when they need support, but as the partner that helps people begin what’s next.

Thank you Shuchi Sarkar, Ben Young, David McMullen, Tom Wiedemann, and the teams for the trust and the partnership.

Here’s to our first chapter together.

The campaign did not just create engagement. It created a storage problem.

For Duo’s birthday, Fred & Farid Shanghai asked ’s community in China to send him a little love.

751 gifts arrived.

Handmade drawings. Books. Toys. Food. A road sign. Chicken feed. An English test paper. An air conditioner. A 4-meter-high solar street lamp.

Since 2024, Fred & Farid Shanghai has been helping Duolingo connect with Gen Z in China through work that feels less like a brand speaking to an audience, and more like a character living inside culture.

Zoe Zhao, Associate Creative Director at Fred & Farid, tells the story from our Shanghai office.

Watch the video.

New work for MENA.

FRED & FARID Paris was appointed by to imagine and develop STING®’s new regional creative platform:

« مولعين الليل في… By Day We Obey. At Night We Let Go. »

A multi-market campaign launching across seven MENA markets, built around a simple switch: by day, we follow the rules. At night, we let go.

Music is at the heart of the platform. For the launch, Lebanese artist brings the STING® sound to life, both on screen and in the soundtrack for Lebanon and Jordan.

Directed by the film blends cinematic footage, GoPro energy, VHS textures, glitch and AI elements created with

FF ARCHIVE:

For first global brand campaign, we helped give hair extensions a new language: more confident, more personal, and closer to how beauty is lived today.

Year: 2025
Campaign: BEAUTIFUL EXTENSIONS OF YOU
Client:
Agency:

PRODUCTION
Production Company: Cadence
Director & Photographer: Hans Neumann
Executive Producer: Lorenzo Ragionieri
Head Of Production: Jeff Sommar
DOP: W***y Busfield willybusfield
Producer: Sarah Park
1st AD: Daniel Benaiem
Production Designer: Grace Surnow
Hair Stylist: Tamás Tüzes
Hair Stylist: Sienree
Bellami Hair Extensionist & Colorist: Bre Arnold
Hair Extensionist & Colorist: Sam Hynes
Makeup: Homa Safar
Stylist: Ron Burton
Key Grip: Sam Escobar
Gaffer: Pedro Huerta
Production Manager: Laura Odette
Production Coordinator: Daphne Lucas

POST PRODUCTION
Edit House: Modern Post .post
Editor: Sofia Kerpan
Executive Producer: Andrew Illson
Producer: Emma Harris
VFX & Online: Modern Post
Colorist: Taylor Schafer
Color Producer: Brian Corey
Music Composer: Staubaudio
Sound Design & Audio Mix: Moritz Staub .staub

[VICTOIRE] A new win for FRED & FARID Paris

the beauty brand founded by and a standout name at and on shop has appointed for its first international campaign, after a competitive pitch against two U.S. agencies.

The campaign, “Get Your Face Card Back on Track,”launches **Oil Sucker Liquid Blotting Paper Spray by turning shine control into a high-performance beauty moment inspired by motorsport.

Directed by the films feature and

Photography by
Set design by
Styling by
Dop
Production company: Story LA
Producers:

Thank you for the trust.

Proud to be part of this new international chapter.