Flatlight

The striking 👁️ Eye concept 👁️ was created in-house for Flatlight’s brand renewal. In our industry, many settle for a simplified visual identity, trusting their references to speak for themselves. We, however, decided to take a different path by creating an abstract expression that boldly proclaims our story in a distinctive and daring manner.

The Flatlight Eye bridges the gap between abstraction and nature’s sublime beauty. Each liquid experiment reflects the organic marvels that stoke our vision, displaying the human eye through abstract interpretations of fluid dynamics, aiming to translate its organic essence into a captivating visual experience. The concept draws inspiration from the rich tapestry of the natural world, its color palettes, textures, and dynamic patterns, intertwining the abstract with real-world elements to create a harmonious synergy between art and nature 🎨🌲

The Lapland Climate and Energy Strategy is an important effort towards a more sustainable future. We designed a visual identity that brings clarity to the complex topics shaping our shared path. 👁️

The challenge was finding a visual expression that conveys a sense of environmental exploration and observation. We also needed to highlight the topics at hand in a way that wouldn’t distract readers from the text.

At the heart of the identity is the eye element that guides attention across different themes. Combined with a calm colour palette, distinctive typography, and custom illustrations, it creates a visual language that makes complex topics easier to navigate.

Some projects are about building brands. Others are about helping important ideas reach people, and this was one of them.

Read the full case: https://flatlight.fi/work/climate-and-energy-strategy/

Project Manager: Tarja Väyrynen
Art Direction & Graphic Design: Toni Rantanen
Illustrations: Venla Valmu

A brand renewal is just the beginning 🪵

Our work with Pellopuu started with a brand and marketing strategy, a renewed visual identity, and a completely redesigned website. Once the new foundation was in place, the next question was: how do we keep building on it?
Enter Flatlight as a Service 💯

Today, we continue to work with Pellopuu on content planning and production, website updates, paid advertising, digital materials, and whatever else is needed along the way. One partnership, one monthly plan, and our whole creative team ready to jump in.

For us, this is where the FAAS model really makes sense. Instead of starting from scratch with every project, we already know the brand, the strategy, and where we’re heading. That means less time briefing and tendering, more time actually making things happen.

And the longer we work together, the better the results get.

Want to see where it all started and where we are now?
Read the full Pellopuu case: https://flatlight.fi/work/pellopuu/

And explore Flatlight-as-a-Service: https://flatlight.fi/faas/

‼️ Meet Flatlight-as-a-Service: your entire creative team on a monthly subscription. ‼️

Instead of buying individual projects, you get a dedicated creative partner each month. No tenders. No delays. No fragmented production.

Campaign concepts, content strategy, copywriting, social media videos, photography, visual design, landing pages… You decide what your business needs most and how to use your hours. We plan and execute together, from idea to ex*****on.

Got things to create? Explore the service and get in touch at
https://flatlight.fi/faas/

Beetua Baarissa - Musiikkia kulmakuppilassasi is a fresh concept that brings a string quartet and classical music into local bars around Rovaniemi. A striking juxtaposition deserves a bold visual identity as well! 🎻🍺

The visual concept combines traditional linocut with photography from local bars around the city: traditional handcraft meets something modern, unpretentious, and distinctly local.

The results feel at home with both Ludwig van and a cold pint. We created the concept and visual identity along with its applications across social media, video, and print.

Want to experience the concept yourself? Beetua baarissa Vol. 4 takes place next week, September 30th at Pub Sarvi: https://fb.me/e/5Y3wX8I5M

See you there for some pints and Beethoven!

Finavia Aukio is an immersive spatial experience for travelers at Helsinki-Vantaa Airport, designed to captivate the travelers' attention and introduce them to the essence of Finland. ✈️🌲🇫🇮 A 360° panoramic display encircles the space and takes you on a journey through Finland’s four seasons. Accompanied by an impressive soundscape and dynamic experiential lighting, Aukio soothes the senses and invigorates your spirit amid the stresses of travel.

The project was technically daunting, as the large venue and ultra-modern 75-meter-long displays required a bespoke solution with 8K cameras. We traveled far and wide to capture the very best of Finland and delivered the highest quality footage and audio possible. Jani Johansén, our CIO and Head of Post Production, recalls the technical difficulties: “At times, we were limited by the hardware, at others, the software. Mind you, 360° video editing solutions were still maturing at the time, but we created a workflow that could deliver what we needed.”

These days, Jani takes great joy in seeing people lounge about at Aukio, taking in the landscapes we captured. Our hard work and great partners helped bring the concept to life and, once again, to imaginations beyond. 💪🏻

CONCEPT & CREATIVE
OiOi, Granlund, Flatlight Creative House

INTERACTIVE ELEMENTS
OiOi

LIGHT & SOUND
Granlund

FILM PRODUCTION & PHOTOGRAPHY
360° film production & photography
Flatlight Creative House

What happens when an energy company goes to a festival? ⚡️💦
When done right, a festival partnership can be much more than a logo on a banner. For Neve, Simerock was a chance to meet a younger audience in their own environment, and to do something a little unexpected.

So we built the whole festival presence around one simple idea: NEVE = Your Energy.

The concept plays with energy in all its forms. How much energy do you have left? How about your phone? Need a recharge? Or maybe just some water and a moment to recover before the next gig? The concept turned Neve’s actual services into something useful, playful and made for the festival environment.

Did you get some extra energy from Neve at Simerock? 🔋👀

The best partnerships create more than individual projects. They build shared understanding, smoother collaboration and a foundation for better decisions over time.

Our collaboration with Neve is built on continuity. One partner, countless touchpoints. From strategic marketing planning to the everyday graphic tools that keep communication moving across Neve's products and services.

Over the years, we've helped shape social media strategy, campaigns, concepts, presentations, social media assets, illustrations, infographics, vehicle wraps and much more.

Working together over time enables both big-picture thinking and close attention to detail. That's the advantage of partnering with the same people, project after project.

Thank you Neve for trusting us to keep building together ⚡️

Client: Neve
Project manager: Tarja Väyrynen
AD & Designer: Toni Rantanen
Creative Strategist: Venla Valmu

Running at Finland’s most prestigious sports venue, raising funds for young athletes, and 12 minutes of all-out effort. What could be better?🔥🤩

Stadion Cooper is an annual charity event for runners of all levels, hosted by European Champ Topi Raitanen at the iconic Olympic Stadium in Helsinki. The notorious 12-minute Cooper fitness test is a great way to challenge people for a good cause: raising funds for young athletes.

As the event’s official creative partner, we produced various materials for the event as well as a visual identity that draws its shape and colors from the venue. Starting from the event logo, we based the color scheme on the Olympic Stadium and the Stadion Cooper logo, which we pushed a bit to find bright, energetic tones: running track orange, bright blue, and a dark frame for the stands with enough white space to emphasize the scale and grandeur.

The overarching theme is cooperation and strength in numbers, as this is a charity event. Our goal was to create a simple yet recognizable identity that builds credibility and helps imprint vivid memories.

The 2026 event is on Wed 9 September from 2 pm to 7 pm, and you can watch a live stream of the event over at ISTV 👉🏼 https://www.ruutu.fi/stream/100324943

If you’re looking for a creative partner in your upcoming event, project, or day-to-day marketing, get in touch and challenge us to go the extra mile!

☎️ Contact us: https://flatlight.fi/contact/

Crew
Client: Stadion Cooper, Ville Köngäs
Project lead: Miikka Niemi
Graphic Designer: Sara Korkala

🚨 Kiireinen casting ilmoitus! 🚨

👯‍♀️ Pariskunta tai kaverukset, 35-55v
📍 Rovaniemen lähialue
🗓️ Kuvauspäivät 10.9 to ja 11.9. pe

Etsitään ulkoilevaa ja seikkailumieltä omaavaa pariskuntaa tai kaveruksia, iältään 35-55v, retkeilemään kanssamme raikkaaseen syyssäähän perjantaina 11.9. Rovaniemen lähialueelle. Kuvaamme videota ja valokuvia markkinointimateriaaliksi asiakkallemme. Kuvauksiin on hyvä varata koko päivä. Malleille maksetaan palkkio. Tule jakamaan kanssamme mukava kokemus ja unohtumaton syyspäivä! Hae mukaan heti!

📩 Hakemukset: [email protected]
Liitä hakemuksesi mukaan tuore kasvokuva ja kokokuva itsestäsi, sekä puhelinnumerosi.

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🚨 Urgent Casting Call! 🚨

👯‍♀️ A couple or a pair of friends, 35–55 yo
📍 Rovaniemi area
🗓️ Shooting days: Thursday September 10th and Friday September 11th

We are looking for an outdoorsy and adventurous couple or pair of friends, aged 35–55, to go hiking/camping with us in the fresh autumn weather on Friday, September 11th, in the Rovaniemi area. We will be shooting video and photos as marketing material for our client. The shoot will likely last the whole day. Models will receive compensation. Come share a fun experience and an unforgettable autumn day with us! Apply now!

📩 Applications: [email protected]
Please attach a recent headshot, a full-body photo of yourself, and your phone number to your application.