true.

High above Amsterdam, a new rooftop energy has arrived. 🌇

For CIMA, perched on top of the Renaissance Hotel, we developed the full 360° concept, from branding and interior design to the full food and drink experience.

The idea wasn’t to recreate traditional Mexico. Instead, we brought the spirit of Mexico City today to Amsterdam: bold design, vibrant culture, expressive art and a sense of movement that builds throughout the night.

Inside, warm colours and tactile materials meet sharp architectural lines. A mezzanine DJ booth becomes the heartbeat of the space, while the rooftop terrace opens up to sweeping views over the city.

On the menu: Mexican-inspired street food, shareable plates and signature taptails, handcrafted cocktails on tap developed with Belgian mixologist Paul Morel.

A rooftop designed for sunset drinks that slowly turn into late-night rhythm.🍸

As a specialist in on-the-go consumption, Conway lives in movement. Fast. Flexible. Always evolving. That energy became our starting point. We didn’t design a static interior, we created a space that moves with it’s people.

Red, Conway’s signature color, flows through the entire project. From floor tiles to wall finishes and even the grid ceiling. It’s not just a pop of color, it’s a bold, constant presence. In the kitchen area, deep red tiles set the tone, softened by warm wood cabinetry and natural textures. Clean lines meet tactile materials and warm wood meets layered lighting.

The layout is designed with flow in mind, flexible zones, open interactions, and room to shift & adapt. Just like on-the-go culture itself.

A special thanks to:


be

The world is changing fast. From what we crave to how brands try to make an impact: the world of food is being reshaped in real time.

At true., we’ve been tracking the signals behind what’s next: shifting tastes, evolving formats, and new ways food connects culture, retail and brand identity.

Want the full picture? Our complete ’true. food trends 2026’ report dives deeper into what’s driving these changes and why they matter.

💬 Comment ‘TRUE TREND’ and we’ll DM you the full report.